Inspiring goals and challenging results ensure a topsports environment.
This creates a flow in the organization that contributes to success.

Objective and Key Results (OKRs) are there to create alignment and set a rhythm for the organization. The goal of OKR is to make sure everyone is moving in the same direction, with clear priorities, at a constant pace.

Objectives are statements that inspire and give direction. Objectives should be short, engaging and motivating.

Key Results are a set of metrics that measure your progress toward the goal.

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History of OKR’s

John Doerr is one of the most successful venture capitalists of all time. He started his career at Intel and it was here that he became acquainted with Intel Management By Objectives. He refined this concept and introduced it to Google, among others.

His formula is as follows:

I will ____________________ as measured by _______________________.

What is unique about OKR´s?

There is no one way to use OKR, any company or team can adapt it, but there are some key concepts:

Agile goals

Instead of using an annual static schedule, OKR has an agile approach.

By using shorter focused cycles, companies can adapt and respond to change.


Using OKR is simple and the OKRs themselves are easy to understand.

Companies that adopt OKR reduce the time spent on goal setting from months to days.

As a result, they invest their resources in achieving their goals and not in setting them.

The rhythm

OKR understands that strategy and tactics have different natural tempos, as the latter tends to change much faster. To solve this, OKR uses different rhythms:

  • A strategic rhythm with long-term, high-level OKRs for the company (usually annual)
  • A tactical rhythm with shorter term OKRs for the teams (usually quarterly)
  • An operational rhythm for tracking results and initiatives (usually weekly)
Schema for ORK cadans

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